How much money are small businesses losing by not having an optimized website?
If you think that your company does not need a website because it is small, you already have enough clients, you do not need a website or your clientele is in this neighborhood, why do I need someone on the other side of the map to see what I do? I'm sorry to tell you that you are wrong, why do you want to put borders on your company?
Only 48 percent of small businesses claim to have a website, even though the 'online' presence of a business has become essential for 98 percent of consumers, who -in the 69 percent of the cases - buy online even if the store is nearby, according to data from a report presented this Thursday by GoDaddy. Under the name of 'Does your business have a website? Opportunities and challenges posed by the digital environment to the self-employed and small companies, the report warns that businesses without a web lose up to 25% of potential customers and adds that "the lack of technological knowledge and the money to invest are the main obstacles faced by small businesses to leap to the Internet ".
The ideal time for your brand or your business to have an online presence is now, let's not forget that if your business is not on the internet it does not exist. This could be very detrimental to your long-term survival and function.
If you do not have a website for your brand, you are denying it much more exposure than it can get and, as we have already mentioned, any entrepreneur knows that less exposure translates into fewer sales.
And, if the idea of having a website or not has just convinced you … you know, who does have one? Your competition. If you want your brand to gain impact and visits, be more competitive and increase your sales, you must have an online site where your customers can learn more about you, what you offer, your products, your services, your human team, how you do it, using the emotional connection and storytelling, you will be able to connect with the client so that they choose your brand over any other.
And all this is not just about people knowing more about your brand, or what you offer (although it is something essential), it is that if you have an online store they will be able to buy from it 24 hours a day, 7 days a week. Week unlike your physical establishment that follows more limited business hours.
The psychological factor cannot be ignored either. Having a professional website gives a very important endorsement to your brand since it makes it look more professional, more legitimate, and more committed to what it offers and promises. Think that if your competition has a website and your business does not, you are missing an impressive number of customers.
Join the digital age: If your company does not have a website, you are losing money
Although the design and image reflected on your website can attract more customers, you should also use tools that help you better manage your business. Information is power and through the customers who register on your site and the information you will get from them, you can use it for your digital marketing strategy.
Design is a key factor, although from Duluth web design we recommend that when in doubt, it is better to bet on a simple, well-structured design, according to your brand and what you want to convey. It is better not to fill your domain with options and thousands of sections, which can confuse visitors and run the risk that they will not return.
Another point to keep in mind when you think about making this decision is the scope that you can experience. We no longer speak of the local, or regional, now we speak of national scope and in the best of cases, a global one. Isn't this a unique opportunity for your company?
Imagine being able to expand your brand so much that you can offer your product to other regions or other countries, with the lowest possible operating cost, without the need to open a physical store that entails operating and personnel expenses; You do all this with a well-positioned professional website.
Having profiles on social networks such as Facebook, Twitter or Instagram are a plus for your business but they can never replace a well-cared website with SEO made to measure. Think that a web page to your measure, you can structure it as you want and offer all the information you want without any restriction, highlighting those elements that you consider most important or that your customers may like the most.